Alltech confirmed as WEG 2014 title sponsor

Laurent Beauvais and Dr Pearse Lyons.
By MC Chantrait

Laurent Beauvais, chairman of the Basse-Normandie Regional Council and Normandy 2014 Organising Committee, and Alltech president Dr Pearse Lyons today announced that Alltech will be the title sponsor of the 2014 FEI World Equestrian Game in Normandy.

Strong bonds
The agreement represents a historic partnership in the world of equestrian sports, with a commitment from Alltech to the value of E10million. The seventh edition of the FEI World Equestrian Games will officially be known as the Alltech FEI World Equestrian Games Normandy 2014.

"Alltech is proud to continue our partnership with the World Equestrian Games," said Dr Pearse Lyons.

"These world championships of equestrian sport epitomise the values that we applaud: passion, excellence and performance. When the eyes of the world tune in to watch the Alltech FEI World Equestrian Games in Normandy, France, we will be there. France, and Normandy in particular, with its worldwide reputation of excellence in horse breeding, is a strategic location for our company. Alltech has a long-standing history of serving the agricultural community in France. We are thrilled to support the event in Normandy and to share in the pride of this spectacular event."

FEI Secretary General Ingmar de Vos added: "The FEI is delighted by the renewal of Alltech’s title sponsorship of the FEI's flagship event, the FEI World Equestrian Games. We are proud of the Games' enduring appeal and are looking forward to an unforgettable seventh edition organised by Normandy 2014's professional team and supported by an outstanding title sponsor such as Alltech."

Alltech's commitment to supporting national and international equestrian sports began in 2006, when it became the first-ever title sponsor of the FEI World Equestrian Games, which runs every four years in the middle of the Olympic cycle. The inaugural FEI World Equestrian Games was held in Stockholm, Sweden, in 1990.

More than half a million spectators from all 50 US states and 63 countries attended the Alltech FEI World Equestrian Games 2010 in Kentucky, and a further 500 million viewers around the world watched the competitions on television.

Countdown to the Alltech FEI World Equestrian Games Normandy 2014 officially begins today, 8 July 2011, marking 1,136 days to the opening ceremony on 17 August 2014. Over 900 athletes and 850 horses representing more than 60 nations are forecast to convene in Normandy.

For more information on the Alltech FEI World Equestrian Games Normandy 2014 click here