James Broome develops product to help distressed horse on lorries

The Horse and Pony Safety Magnet

James Broome, of the David Broome Event Centre, has produced a handy Horse and Pony Safety Magnet to ensure that, if a horse is left unattended on a lorry and becomes distressed, the right person can be contacted immediately.

By attaching the Horse and Pony Safety Magnet to your lorry or car door, you can clearly display a mobile number so you can be contacted quickly in an emergency.

“Most people who travel to shows will, at some time, leave their horses or ponies unattended,” says James.

“We see examples of and hear many stories of horses becoming distressed over the course of the showing season and, although people will try to help, they do not always know who to go to.”

James' father and former World Champion David Broome adds: “As a rider, it is a given that when you see a horse in distress at a show, your instinct is to help out. What is frustrating is when you don’t know who a horse belongs to. We hope this new magnet will eliminate this common problem.”

Horse and Pony Safety Magnets are available now, in time for Christmas, priced at £6.50, and can be ordered by clicking here

What people are saying about the Horse and Pony Safety Magnets:

Liz Edgar, Vice Chairman of the BS Executive Board and Chairman of the UK Show Jumping Development Committee: "What a superb idea. I’ve already bought a supply for everyone I know. This is a thoughtful and useful Christmas stocking filler. Every trailer or lorry that takes a horse to a showground should have one of these."

Sandra Fisher, Area Representative for The Pony Club: "I think this is a brilliant idea, so simple yet so effective, and means owners can be contacted quickly if any distress or harm to their horses is minimised."


Robert Whitaker, British International show jumper: "Anything that costs less than a tenner and makes your horses safer has got to be a good idea."